Executive Team

Mr. Chua Ser Miang
Non-Executive Chairman and Lead Independent Director

Mr. Chua is our Independent Director and was appointed to the Board on 29 December 2020.

Mr. Chua is currently a Director in Crowe Horwath Capital Pte Ltd, a corporate finance advisory firm that provides financial advisory for equity and debt fundraising and financial advisory for corporate actions. He has over 20 years of experience in corporate finance where he was primarily involved in advising local and foreign corporates on financial and equity capital market transactions including public listings, fund raising, and mergers and acquisitions. Mr. Chua had previously held senior positions in other financial institutions including DMG & Partners Securities and Daiwa Securities SMBC Singapore. He started his career as a Senior Review Officer with the Monetary Authority of Singapore in 1993.

Mr. Chua graduated with a Bachelor’s degree in Business Administration from the National University of Singapore, and is a Chartered Financial Analyst (CFA) charterholder. Mr. Chua is also currently the Non-Executive Chairman and Independent Director of Aoxin Q&M Dental Group Ltd and the Lead Independent Director of Yamada Green Resources Ltd, both listed on the SGX-ST.

Mr. Ben Lim Beng Chew
Executive Director

Mr. Ben Lim Beng Chew is our Executive Director and was been appointed to the Board on 22 February 2021. Mr. Lim is responsible for the overall management and strategic direction of the Company, overseeing marketing and sales acquisition, business growth and development, strategic brand management and the day-to-day operations.

Mr. Lim has been the CEO of Ariki Pte Ltd since 1989. With its humble beginnings as a distributor in the F&B field, Ariki ventured into multiple industries over the years, gaining exclusive distribution rights for major electronic brands across Asia. Under his strategic leadership, Ariki diversified into a holding company that is now engaged in duty-free products distribution, import and export of various products which operate across gateway cities in Asia and are currently building a retail presence in China. Mr. Lim is also a partner of Sevens Group, where he plays an instrumental role in their business in property development and investments in both local and regional markets. Mr. Lim was also a co-founder of ECXX Global Pte Ltd, a leading digital asset exchange that is in the MAS Fintech Sandbox and where he has resigned as a director in February 2021.

Mr Gavin Mark Mcintyre
Independent Director

Mr Gavin Mark McIntyre is our Independent Director and was appointed to the Board on 21 February 2017. Mr McIntyre is a Singaporean with many years of experience in accounting related sectors. He started his career as an analyst with Dun & Bradstreet in Singapore and later joined two of the Big Four public accounting firms.

Mr McIntyre spent seven years based in Thailand and Singapore when he was in Deloitte, starting out as a project leader to lead constitution changes in the aftermath of the Asian Financial Crisis in 1997 and the Dot Com bust in the early 2000s. From 2013 to 2015, he worked as a practice director with a boutique valuation services firm with a strong regional presence in Asia. Prior to that, he was holding the position of Chief Financial Officer of a listed company in Singapore for give years where he worked closely with the Board to review projects in the fields of mineral extraction, telecommunications, and general manufacturing and distribution. In August 2016, Gavin was appointed as an independent director at Nico Steel Holdings Ltd and is Chairman of their audit committee.

Mr McIntyre graduated from Curtin University, Australia in 1989 with a degree in Accounting and since 1994 and holds the status of a non-practicing CPA with CPA Australia.

Ms Juliana Lee Kim Lian
Independent Director

Ms Juliana Lee was appointed as an Independent Director of the Company on 29 December 2020. Ms Lee is a Director of Aptus Law Corporation and has more than 25 years of experience in legal practice. She currently heads the corporate practice of Aptus Law Corporation, where her main practice areas are corporate law, corporate finance, mergers and acquisitions and venture capital.

Ms Lee holds a Bachelor of Laws (Honours) degree from the National University of Singapore and is a member of the Singapore Institute of Directors. Ms Lee also presently serves as an independent director on the board of Nordic Group Limited, Dyna-Mac Holdings Ltd and Uni-Asia Group Limited.

Mr. Ben Lim Beng Chew
Executive Director

Mr. Ben Lim Beng Chew is our Executive Director and was been appointed to the Board on 22 February 2021. Mr. Lim is responsible for the overall management and strategic direction of the Company, overseeing marketing and sales acquisition, business growth and development, strategic brand management and the day-to-day operations.

Mr. Lim has been the CEO of Ariki Pte Ltd since 1989. With its humble beginnings as a distributor in the F&B field, Ariki ventured into multiple industries over the years, gaining exclusive distribution rights for major electronic brands across Asia. Under his strategic leadership, Ariki diversified into a holding company that is now engaged in duty-free products distribution, import and export of various products which operate across gateway cities in Asia and are currently building a retail presence in China. Mr. Lim is also a partner of Sevens Group, where he plays an instrumental role in their business in property development and investments in both local and regional markets. Mr. Lim was also a co-founder of ECXX Global Pte Ltd, a leading digital asset exchange that is in the MAS Fintech Sandbox and where he has resigned as a director in February 2021.

Mr. Clarence Chong
Chief Executive Officer

Clarence Chong is the Chief Executive Officer of our group. He was appointed as on 1 April 2021. He reports directly to the board of director of the Company and will hold management responsibilities in relation to the operations of the group. He is also responsible for setting the strategic direction of the group and steering the business of the group for future growth and expansion.

Clarence has over to 20 years of working experience in banking, investment and finance. Prior to joining the Company, he was the Chief Financial Officer of a company listed on the Singapore Stock Exchange. Before leaving banking sector, Clarence was previously the Client Coverage Director at RHB Securities Singapore Pte. Ltd. managing the accounts of various corporates listed in Singapore. Prior to that, he was a Senior Investment Manager at Kuwait Finance House specialising in private equity and real estate investments in ASEAN region and Vice President of Corporate Finance at HL Bank Singapore where he was involved in various investment banking transactions for companies across Asia Pacific region.

Clarence attained a Bachelor of Commerce & Bachelor of Economics from the Australian National University. He subsequently attained a Master of Commerce from the University of New South Wales. He is a Certified Public Accountant of Australia.

Mr. Cedric Yap
Head, APEC Solutions

Mr. Cedric Yap Kun Hao is the Head of APEC Solutions. He founded APEC Solutions Pte Ltd and led the growth of the business. Under the leadership of Mr. Cedric Yap, APEC Solutions has grown to become a digital management consulting company providing a comprehensive range of services from information technology development to business consultancy across multiple industries.

Mr. Cedric Yap has extensive professional experience in the finance, real estate, information technology and transportation industries. He attained a Bachelor of Science in Hospitality Management from the University of Nevada, Las Vegas and a Diploma in Integrated Events Management from Republic Polytechnic, Singapore.